Market leaders in Brazil and Latin America, Bradesco Seguros offers the best protection solutions and the best service to its policyholders. Bradesco Seguros' mission is to protect life, future, health and assets, in addition to being the best place for our broker partners to produce and for our employees to work.
First Usability Test
The main objective of this usability test is to see how easy and difficult it is to fill out the Lead Capture form in the desktop version in a scenario in which the tester should demonstrate interest in contracting the plan without being a Bradesco customer and without knowing their zip code.
Second Usability Test
The new round of usability testing of the Leads form aimed to improve the points of attention highlighted in the first test, since the minimum score of 3.9 from the SEQ was not achieved.
